RETAIL TRADE: The Corn Salesman

Texans bragged this week about a triumph of commerce—with a touch of culture. Dallas' Cokesbury Book Store staked out a claim as the biggest in the U.S. It made no difference to Cokesbury that Manhattan's Brentano's and Macy's disputed the claim. With hymn and prayer befitting its ownership by the Methodist Church,* and with typical Texasity, the block-long, five-story Cokesbury opened a three-story addition and plugged away at surpassing its sales of $1,635,000, profits of $140,000 during its last fiscal year.

Within its chaste white marble walls, Cokesbury carries 300 different...

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