NEW JERSEY: The Rising at Mahwah

Like the unhappy inhabitants of Bird in Hand, Pa., and Kissimmee, Fla., the citizens of Mahwah, N.J. were getting sick & tired of the indignities directed their way. The name was not quite as bad as Dogpatch or Skunk Hollow, but it was not even granted the same recognition. When Mahwah appeared on envelopes, mail sorters sighed patiently, made a correction and directed the letter to Rahway or Mohawk. Last week the aroused businessmen of Mahwah took a quarter-page advertisement in the New York Times to set people straight about their town....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!