SELLING: Warming Up

Hot after the elusive sales dollar, retailers warmed up some selling stunts last week:

¶ In Los Angeles, some camera stores were lending cameras to anyone who would buy film. When customers call for their prints, the stores give them a friendly sales talk, applaud the good shots, constructively criticize the poor ones, often talk them into buying cameras.*

¶ In The Bronx, Tri-Boro Motors Inc. offered an allowance of $500 "on any truck that will run, creep or crawl into our lot," or $300 on any horse, mule or goat traded in on the...

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