Business & Finance: Italian Invasion

In Rome, the Communist-line newspaper Il Paese shrilled against a "red-uniformed army which today has an outpost . . . even in the remotest parts of our countryside." Communists launched a whispering campaign that the "army" sold a drink which could turn a child's hair white overnight. Last week, the official Communist organ L'Unita shot the works in a headline: DRINKS COCA-COLA AND DIES. (L'Unita's victim was identified by another newspaper as a heart fatality.)

All this red raging was due to what the Coca-Cola company calls "our own individual EGA." By last week its Coke selling campaign had proved so successful...

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