Business & Finance: Italian Invasion

In Rome, the Communist-line newspaper Il Paese shrilled against a "red-uniformed army which today has an outpost . . . even in the remotest parts of our countryside." Communists launched a whispering campaign that the "army" sold a drink which could turn a child's hair white overnight. Last week, the official Communist organ L'Unita shot the works in a headline: DRINKS COCA-COLA AND DIES. (L'Unita's victim was identified by another newspaper as a heart fatality.)

All this red raging was due to what the Coca-Cola company calls "our own individual EGA." By last week its Coke selling campaign had proved so successful...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!