CORPORATIONS: For Comfort & Profit

Into a small, smart shop on London's Bond Street strolled two women. One was a $24-a-week typist, the other a peeress. In turn, each one plunked down 49 shillings ($9.80), and walked out smiling with a new pair of Joyce playshoes. In similar shops in Manhattan and Melbourne, Los Angeles and Lima, Sydney and Santiago, other women were doing the same thing last week. In a single day, in eight countries around the world, some 16,000 pairs of Joyce shoes are sold.

At the Pasadena, Calif, headquarters of Joyce, Inc., all this global shoe-fitting last year added up to a thumping...

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