Cinema: All This, and Movies Too

Within the year, U.S. drive-in theaters had doubled; more than 1,000 sprawled under the sky in 45 states, and, with at least 100 more on the way, the sky seemed to be the limit. Last week, while indoor exhibitors gloomed over a 20% drop from last year's box-office take, Variety reported a 10% boost in drive-in business.

Drive-ins, which the trade calls "ozoners" and "airers," could also point to a recent triumph over man and nature. In Denver last fortnight, a once skeptical Hollywood had staged its first world premiere at an ozoner. Heavy...

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