RETAIL TRADE: The 1,001 Partners

In 1,563 U.S. cities and towns, most of them under 10,000 population, the unpretentious façade of J. C. Penney Co. is as familiar as Main Street. The farmer who goes to town usually stops at Penney's, and so do the townsfolk who don't mind cash & carrying from Penney's to save dollars. This habit of year-in & year-out buying at Penney's has built the company, which has stores in every state, into the third biggest U.S. retail chain. Last year, only Sears, Roebuck & Co. and Montgomery Ward & Co., Inc. sold more...

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