Any Broadway playgoer can spot a hit by the line at the box office. For the record, Billboard has denned a hit as a show that runs for more than 100 performances. Last week, by the formal definition, an overdressed underdog of a revue called All for Love (TIME, Jan. 31) became the costliest, floppingest "hit" in U.S. theatrical history.
Rarely has a show reached its 100th-performance milestone in spite of a hostile press. All for Love is rarer still: it got there in spite of an apathetic public. Its only impetus has come from a stubbornly stagestruck millionaire named Anthony Brady...
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