Henry Ford's price cuts were not the biggest of the week but, because of the size of his company, they were probably the most significant. They called for a reduction of $12 to $30 on Fords, $80 to $120 on Mercurys, and a flat $100 on Lincolns.
Young Henry said he was passing along to customers savings which had come the company's way because of cheaper materials and better labor productivity. Since the company is the industry's guinea pig in this year's negotiations with the C.I.O. United Auto Workers, the move also stole some of the thunder from the union's imminent contract...
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