CARRIAGE TRADE: Tiffany's Splits

When 25-year-old Charles Lewis Tiffany opened his store on Manhattan's lower Broadway in the 1837 depression, he quickly learned that a store can be too exclusive for its own good. In his first three days, his door was darkened so rarely by customers that receipts totaled only $4.98. Business has been picking up ever since. Tiffany's began unobtrusively to court foot-slogging shoppers as well as the carriage trade; this week its chaste ad in the New York Times offered gold brooches for $34 as well as a diamond pin at $6,650. In its store at Fifth Avenue and...

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