The Press: How to Get Readers

On the magazine's cover was a color photograph of a Williamsburg garden, bright with massed red tulips, yellow pansies and pink apple blossoms. Better Homes and Gardens did more than picture the garden on its April issue. Inside, the editors told readers how to grow such a garden in their backyards. Such practical "how-to-do-it" stories have made Better Homes and Gardens (circ. 3,250,000) the bestselling homemaking magazine in the U.S.* and the current issue the plumpest (322 pp.) and most profitable ($2,000,000 worth of ads) in its 27-year history.

Unlike its flossier rivals, sensible,...

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