MANNERS & MORALS: The Nickel In St. Mark's Place

MANNERS & MORALS

Pale and shaken, 51-year-old Sam Atkins backed away from himself with a feeling somewhere between disbelief and awe. By a single, splendid cerebration he had been lifted out of the ruck into the status of a television curiosity. In his humble Manhattan saloon, Sam had decided to cut the price of beer (the 7-oz. glass) from a dime to a nickel.

Up to that moment Sam was just a pensioned pumper driver from the Bayonne (N.J.) fire department, and Sam's bar & grill was like any neighborhood joint around St. Mark's...

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