Cinema: What's Wrong with the Movies

Rank & file U.S. movie exhibitors may not care much about cinematic art for its own sake, but they know what they want from Hollywood. Last week the exhibitors drew some conclusions from their box-office receipts. After polling its exhibitor-members across the nation, the Allied States Association announced: Hollywood's pictures (and advertising) have been truckling to the tastes of "sophisticated Broadway audiences" and "professional reviewers," and run a serious risk of becoming "class entertainment."

The exhibitors had some specific beefs and advice:

¶ The public is getting tired not only of "sordidness and crime" but also of that cinematic staple, sex. Small-town and...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!