Radio: The Rumblings

In its headlong way, television had tromped on many a sensitive toe. Last week it heard some anguished cries.

Advertisers listened with foreboding to the results of a survey released by New York City's Duane Jones Co. Of 1,580 TV owners answering a survey, 92.4% were listening to radio less than before they owned TV sets; 80.9% were going to movies less frequently; 58.9% were reading fewer books; 48.5% read magazines less often; 23.9% were even skimping on newspapers.

The survey also showed that TV could win friends as well as influence people: over 70% reported a noticeable increase of visitors...

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