In the sideshow world of the Sunday supplements, where pterrifying pterodactyls often rub wings with faded Broadway butterflies, Hearst's giant American Weekly has long been king. But its crown is slipping. After 14 years of trying, This Week magazine has finally passed it in ad revenues. In 1948, according to figures out last week, This Week carried $16,695,628 worth of ads to the Weekly's $16,466,061. (At $24,900 for a four-color page, This Week's ad rate topped all U.S. magazines.*) The Weekly still led in circulation with 9,410,561 copies, but This Week was...
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