Radio: How Many Grains of Sand?

In radio's fiercely fought Battle of Sunday Night, CBS seemed to be winning over rival NBC. In every time segment from 6:30 p.m. to 8 p.m., according to last week's Hooperatings, CBS had piled up a commanding lead. Jack Benny, moving from NBC to CBS, not only carried most of his listening audience with him but appeared to have bolstered CBS shows before & after his program. On CBS at 6:30, ear-jarring Spike Jones had climbed a few pegs, while Ozzie & Harriet on NBC dropped a few. Horace Heidt, hastily switched by NBC from 10:30 p.m. (where he had...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!