Just ten years ago, Marion Harper Jr., fresh from Yale, got a job as office boy at McCann-Erickson, Inc., one of the six largest U.S. advertising agencies. Tall (6 ft. 1 in.), strapping (190 Ibs.) Harper was far from the outsider's idea of an advertising man. He was quiet and studious; he did not wear hand-painted ties, didn't smoke, showed not a single huckster characteristic.
But he had been an office boy only three months when he was moved into the copy research department where he could put his liking for market research to work. Not long after, Harper was made...
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