The Press: Clouded Mirror

The Los Angeles Times is not in the habit of running to the public for advice on how to run a newspaper. But last week, in an eye-stopping half-page ad, the Times confessed to doing just that. It was taking the public's "advice"—as expressed in numerous complaints—on how to improve its eight-week-old offspring, the tabloid Mirror.

The Times was scared; it had a sick child on its hands. For the first few days of its life, the highly ballyhooed Mirror had run off 500,000 copies a day. But as its curiosity appeal wore off, circulation had plummeted below the 100,000 guaranteed...

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