The Press: Battle of Los Angeles

After a week of dry runs and sleepless nights, the Los Angeles Times this week took the wraps off its tabloid Mirror (TIME, Aug. 16), the first new metropolitan newspaper in seven years.* It turned out to be a surprise package, typographically.

The big surprise was Page One: to get attention, it was turned sideways. The result was confusing when the paper was spread out, but it was an eye-catcher. What's more, the horizontal Page One solved the problem of Mirror display on Los Angeles' downtown newsstands; racks available to the new afternoon daily were not designed for tabloids.

The Mirror also pulled...

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