The Press: Ladies' Choice

The biggest U.S. women's magazine has; a slogan that hangs over advertisers' heads, like a poised rolling pin: Never underestimate the power of a woman. This week., to prove that admen don't, the October Ladies' Home Journal carried a staggering; $2,677,260 worth of ads on its 278 pages., more than any magazine had ever crammed, into a single issue. It was no one-shot freak; the Journal was breaking its own record, and next month will do even better, having just raised its ad rates.

From cover to hemline, the stylish-stout Journal has become something...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!