The Press: Ladies' Choice

The biggest U.S. women's magazine has; a slogan that hangs over advertisers' heads, like a poised rolling pin: Never underestimate the power of a woman. This week., to prove that admen don't, the October Ladies' Home Journal carried a staggering; $2,677,260 worth of ads on its 278 pages., more than any magazine had ever crammed, into a single issue. It was no one-shot freak; the Journal was breaking its own record, and next month will do even better, having just raised its ad rates.

From cover to hemline, the stylish-stout Journal has become something...

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