Art: You Can't Lose

There were 156 paintings in Pepsi-Cola's annual roundup of U.S. art which opened in Manhattan this week, and every single painting won a prize. It seemed like an ideal way to spend money (more than $41,000) without hurting anyone's feelings very much.

The four top winners got from $2,500 to $1,000 apiece; everybody else collected $100. Thrown in for good measure were four $1,500 fellowships and ten medals of honor designed by Sculptor William Zorach.

Was the exhibit worth it? To make sure that it would be, Pepsi had screened the 156 final canvases through...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!