When radio feels that it has something important to say, it usually tries to say it in hour-long "documentaries." Usually, nobody listens. Pondering this depressing fact, Mutual's Elsie Dick, director of educational programs, determined to "close the gap between what the public likes and what the public needs."
Last week Mutual offered Split the Atom, the first of a series of tinsel-wrapped, icing-covered educational programs. Plugged as a giveaway show, advertised with titillating copy ("Is it serious? Or just plain delirious? You'll be frightened . . . and enlightened. You'll laugh . ....
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