Since it first started selling books to U.S. nurseries, New York's Simon & Schuster, Inc. has learned to respect their buying power. In six years S. & S. sold some 75 million children's Golden Books (they come in four different sizes, sell from 25ยข up), made them the mainstay of its business.
But Simon & Schuster is well aware that many children would rather listen to stories than read them. Last week S. & S.
brought out its first Golden Records for phonographs (Scuffy the Tugboat, The Poky Little Puppy, etc.), to sell at...
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