The Keedoozle

Memphis had waited a long time for the Keedoozle, Clarence Saunders' electrically operated grocery. He first announced it twelve years ago (TIME, July 6, 1936). Twice he had opened up, only to close when wires got crossed and customers got the wrong goods.

Last week, confident that he had ironed out his Keedoozle's kinks, Saunders staged another grand opening. Customers tnought it was worth waiting for. They liked the pinball-type lights that danced when they inserted the keys in the merchandise slots. Better still, they liked Saunders' prices, 10% to 15% cheaper...

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