Television advertisers are busily knocking together a strange new world. It is a world in which oranges crack jokes, penguins smoke cigarettes, a Botany Mills lamb gambols about in a necktie, razor blades change themselves, and advertising symbols (e.g., Ballantine's three rings) appear and disappear with the ease of Cheshire cats.
Typical are the contortions of Lucky Strike cigarettes, which prance through a complex square dance. Rheingold beer cans and bottles troop by a reviewing stand, while overhead drones a beer-keg blimp. Sheffield, hawking a soft drink, takes an inexpensive way out: a paper...
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