SMALL BUSINESS: What Most Women Want

Carl H. Stenzler's business occupies an eighth floor loft behind the Troc, Philadelphia's only burlesque theater. In his own way, Stenzler is putting on a more eye-catching show than the Troc ever did.

Last January his Lee Skirt Co. was turning out women's and misses' skirts at a good clip of 400 dozen a week. By last week, Lee Skirt had upped production more than 200%—1,250 dozen a week. U.S. department stores were taking the entire output. Retailing mostly at $1.99 and $2.95, the company's all-wool and rayon skirts are a bargain that few competitors can approach.

Eye for Costs. The bargain...

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