Ford Motor Co. last week posted its second round of price rises in less than two months. Blaming increased costs and "material shortages which cause production interruptions," it added $75about 5%to the price of Fords.* Lincolns and Mercurys were boosted proportionately, and other manufacturers were sure to follow suitNash, for instance, when their new models come out this fall.
A Deluge. With the demand for new cars apparently limitless (the backlog of orders is still around 6,000,000), there had previously been no question about customers paying the price, any price. But the new boosts, partly the result of steel price increases,...
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