The same week that the powerful steel and cement industries bowed to the Federal Trade Commission (see above), two lesser adversaries gave the agency an old-fashioned nose-thumbing.
Rayon or Estron? The issue in one case was the word rayon, a word used for years to describe the synthetic fabrics made from a cellulose base, chiefly by the viscose process. In the last 15 years, manufacturers have popularized another fabric which also has a cellulose base (cellulose acetate) but which differs from cellulose viscose it doesn't iron as well, but resists shrinking better. To keep customers from getting mixed up,...
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