Liberty Houses

They came by the thousands—men, women & children. As they took in the sights—105 brand-new two-bedroom houses for sale—they munched candy and sandwiches. When the last straggler left, twelve hours later, every last house had been sold. It was Los Angeles' Liberty Building Co.'s third and most spectacular one-day sale.

Colored Pins. Last Sunday's sale was another triumph for Liberty's special brand of mass production plus carnival barking. For weeks desperate couples had besieged Sales Manager Joseph Chernus, a serious, slight ex-phonograph salesman and ex-G.I. But he stalled them off, told...

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