Cinema: Reason: Season

When box-office receipts fall off, as they did last month, movie exhibitors try not to blame the product. In Washington, D.C., for example, last fortnight's slump was traced to the start of daylight saving time (the time shift did not seem to unsettle moviegoers in other cities). In St. Louis, the slump was blamed on bad weather; in San Francisco, on good weather. Elsewhere, exhibitors spoke vaguely of "seasonal influences."

According to Variety, several films were season-proof:

1) I Remember Mama (RKO Radio)

2) The Naked City (Mark Bellinger; Universal-International)

3) The Big Clock (Paramount)

4) Sitting Pretty (20th Century-Fox)

5) April Showers (Warner)

6) The Miracle of...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!