Three U.S. magazines spent some new money to buy themselves a new look:
Scientific American (est. 1845), lately a haven for publicity handouts, dressed up to become, once more, a magazine for scientific Americans. With a new editorial board, headed by Gerard Piel, former LIFE science editor, and backers who included Lessing J. Rosenwald and Bernard Baruch, Scientific American hoped to bring science into 100,000 armchairs. Inside the sleek, four-color cover of its May issue were well-illustrated articles on such topics as Vesalius, founder of modern anatomy; the Amazon River; the "dust cloud" theory of the formation of planetary systems. First press...
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