If a mere medical publishing house like W. B. Saunders Co. can make big money on Zoologist Alfred C. Kinsey's Sexual Behavior in the Human Male (at $6.50), a lot of other publishers would like to get in the act. This week, with the Kinsey Report still high (No. 3) on the non-fiction bestseller list, publishers were scrambling to turn out volumes appraising Kinsey's statistics, arguing with Kinsey's conclusions—or just riding the Kinsey bandwagon.
Prentice-Hall got out first with something called Sex Habits of American Men ($3). It is a serious symposium edited by PM Columnist Albert Deutsch; most of the 13...
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