MANAGEMENT: Sing Out the News

On television screens in nine cities last week, an announcer introduced something new in business procedure: "This is a report by Union Oil Co. It is the story of $171 million . . . where it came from and where it went."

The report, all wrapped up in a film, took the viewers (including many Union stockholders, who got letters well in advance) across oilfields, up to the tops of derricks, through refinery gates and aboard the company's seven-tanker fleet. Now & again the camera veered back into a board room and focused...

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