Medicine: Big Business

Not so long ago, people used to be reticent about mentioning the dread word cancer. But last week a citizen had only to twist a dial to hear it discussed at the top of radio's voice. Between plugs for coffee and candy bars, radio stations were ballyhooing, with every attention-getter in the book, the American Cancer Society's April drive for $16,000,000.

"In 25 Words or Less . . ." Typical "cancer month" commercial, on Manhattan's WQXR: "Would you like to win a $9,300 house ... a $2,000 Alaska seal fur coat, a ... piano, an ... automobile? . . . Listen to...

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