ADVERTISING: New Tool

Television's swift growth had caught many advertising men with their charts down. Last week, at the annual convention of the American Association of Advertising Agencies at Virginia Beach, Va., admen took a long look at television and found it still full of the terrors of the unknown.

"Television," said J. Walter Thompson's Kennett W. Hinks, "provides advertising with a new tool." How is the tool to be used? Neither he, nor anyone else, seemed to know.

Young & Rubicam's research chief, Peter Langhoff, told the admen they had better find out, in a hurry. In six months, said he, the number...

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