Television's swift growth had caught many advertising men with their charts down. Last week, at the annual convention of the American Association of Advertising Agencies at Virginia Beach, Va., admen took a long look at television and found it still full of the terrors of the unknown.

"Television," said J. Walter Thompson's Kennett W. Hinks, "provides advertising with a new tool." How is the tool to be used? Neither he, nor anyone else, seemed to know.

Young & Rubicam's research chief, Peter Langhoff, told the admen they had better find out, in a hurry. In six months, said he, the number...

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