The publishers of True had talked about "striking boldly into an uncharted field . . . sounding out the public appetite for tabloid journalism in magazine form." But the public appetite for True proved small. In six years as a sexy, fact-detective pulp, True got only 240,000 readers—and was barely making carfare. Then it decided to go straight. By last week, the reformed True was up to 1,400,000. It entered the small company of magazines that guarantee to sell a million copies a month.
The reformation was part of a campaign by Fawcett Publications...
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