CINEMA: That Empty Feeling

Five hundred new cinemansions containing half a million new seats were built in 1947—the biggest year of theater construction since the booming '20s. This fact, announced by the trade magazine Boxoffice, seemed cause more for alarm than pride. For in the last three months more & more seats have been empty in U.S. movie houses. Only the showiest spectacles seemed sure to attract the customer's eye; three of Variety's top-grossing six were in Technicolor:

1) Road to Rio (Paramount)

2) My Wild Irish Rose (Warner)

3) Captain from Castile (20th Century-Fox)

4) The Bishop's Wife (Goldwyn; RKO Radio)

5) The Unconquered (DeMille; Paramount)

6)...

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