The Press: Transcontinental Times

One morning last week 45 bigwig Southern Californians got a morning newspaper by special messenger. Each copy was gift-wrapped in cellophane, delivered free with the publisher's compliments. The paper was the New York Times, which had left New York at 12:30 that morning, and the stunt was the latest step in Publisher Arthur Hays Sulzberger's campaign to make the best U.S. daily a truly national newspaper. The first day's shipment to Los Angeles newsstands (150 copies) sold out by noon; next day the New York Herald Tribune, anxious not to be outpromoted, followed suit.

To the local morning papers, Hearst's Examiner and...

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