Radio: Less Soap

Daytime radio listeners, who get more soap than opera in their basic diet, last week were promised more opera. The National Association of Broadcasters, the industry's self-regulating Hays Office, "recommended" to its members that daytime commercials be cut to the length of nighttime commercials, as soon as advertising commitments permit. It meant that on 15-minute daytime shows listeners would get 45 seconds more of heart tugs, only two and a half minutes of soap plugs.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!