Radio: No More Blue

The Blue network last week gave up its plain name and took a fancy one: the American Broadcasting Co. It had wanted to go a little further and call itself ABC —but two ABCs were there first (Arizona Broadcasting Co., Michigan's Associated Broadcasting Corp.) If the public, however, discovers and insists on using American's obvious nickname, the network will purr contentedly and make no objection.

Most Blue listeners probably shared Juliet's unconcern about the significance of names. But the network had its own solid reason for the change. Ever since FCC set the 197 station Blue on its own two and...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!