The difference between "commercial art" and "fine art" is not what it
used to be. Many artists now do both kinds of work. One important
reason: many an advertiser has discovered that highbrow Art can be
harnessed with lowbrow Merchandising.
Outstanding among such culture-plated advertisers is Container Corp. of
America, big, enterprising maker of paperboard products. Last year,
Container began a "United Nations" ad campaign, featuring paintings of
their native lands by celebrated foreign artists. This week, to
coincide with the San Francisco conference, the paintingsminus
advertisinggo on display in Chicago's Art Institute....
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