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Art: Advertising Eye-Catchers

The difference between "commercial art" and "fine art" is not what it used to be. Many artists now do both kinds of work. One important reason: many an advertiser has discovered that highbrow Art can be harnessed with lowbrow Merchandising.

Outstanding among such culture-plated advertisers is Container Corp. of America, big, enterprising maker of paperboard products. Last year, Container began a "United Nations" ad campaign, featuring paintings of their native lands by celebrated foreign artists. This week, to coincide with the San Francisco conference, the paintings—minus advertising—go on display in Chicago's Art Institute....

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