A well-qualified expert last week took on the thankless job of defending commercial "plugs." The unloved commercials' aggressive defender was Ralph Smith, general manager of Duane Jones Co., an ad agency that puts some 2,000 commercials on the air every weekÂmostly for soap and patent medicines. In a letter to the New York Times, Smith asserted "Persons who complain about commercials are, as a rule, disgustingly healthy or so strongly fortified financially that grocery bills are no problem. Frankly, commercials are not written for such as these."
Adman Smith also addressed himself last...
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