The Press: The Fawcett Formula

To prove its respectability, True Confessions has just spent $50,000. It was a year's job. During the first five months, interviewers rang doorbells all over Dayton, Ohio (picked by the Census Bureau as a typical wartime U.S. city) and badgered Confessions' readers into answering 600 questions. It took seven more months to find out what the answers meant. Last week the results were in: since most Confessions' readers are between 20 and 34 years old, they are obviously neither frustrated old maids nor sex-stirred bobby-soxers; 72% are married; they pay more rent...

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