Music: The Pluggers

When a popular song has been dead for 15 years, its chances of revival are none too bright. But last week the 1930 tune, I'm Confessin' (That I Love You), stood high on the hit-tune lists, had just rolled up 350,000 new sheet music sales. Confessin's sensational second wind could not . be wholly credited either to its sweetly sentimental melody and lyrics or to spontaneous popular demand. The old song's resurgence was rather the triumph of an intricate, bizarre and fiercely competitive profession called "song plugging."

Payolas & Weepers. Pluggers, the contact...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!