Wrap it as a Gift

The Christmas rush was running like a payday crap game. By Thanksgiving Day, the traditional opening date for Christmas shoppers, hundreds of counters already had that picked-over look. Now, every day, from the halls of Bullock's-Wilshire to the floors of Marshall Field's, surging regiments of customers joined in the nation's greatest early-season buying spree.

The display of negligees could hardly have been greater. Newspaper advertisements warned women that they faced "a frank return to femininity." Said the ads: FROU FROU BECOMES YOU. In every big U.S. city, black (and transparent) nighties revealed...

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