The 71/2 Nickel Cigar

U.S. cigar smokers last week got good news: OPA ordered manufacturers to start making "five-cent" cigars—something the consumer had not seen since last summer. There was the usual slight hitch: the 5¢ cigar will cost the smoker 7½¢. But the 90% of U.S. cigar smokers who ordinarily smoke nickel cigars, have been paying from 10¢ to 25¢ for brands they never heard of.


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