The Press: Quiet Queen

William Randolph Hearst's noisy New York Journal-American last week quietly admitted that the quiet Philadelphia Bulletin is now the No. 1 U.S. afternoon newspaper. For years the Journal-American has carried a 9-point-bold line in its Page One index: "Largest circulation of any evening newspaper in America." Last week the "in America" read "in New York City."

The Bulletin of Robert and William L. McLean Jr. was typically sedate about it all. In its advertising it stuck to its homework: "In Philadelphia Nearly Everybody Reads the Bulletin." But proudly, under its Old English...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!