The Press: Reverse English

When chipper, billiards-playing Graham Creighton Patterson* stepped in to run the Farm Journal in 1935 (backed by the copious cash of arch-Republicans Joseph and Howard Pew), its circulation was clotted at 1,100.000, its size at 16 to 18 pages. Its bookkeeping was done in red. This month's 72-page Farm Journal and Farmer's Wife (wed in 1939) went to more than 2,700,000 subscribers, and Patterson chalked his cue for a long reverse shot. Success had frozen his cue ball fast against the paper shortage.

From his Philadelphia headquarters to 100,000 subscribers in cities of...

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