Business & Finance: Yankees at Work

Until last week, Author Carl Crow's reputation rested on his richly flavored understanding of the Chinese, his long-term hatred of the Japs. His 400 Million Customers (1937), the fruit of his 26 years of successful journalism and advertising in the Orient, became a best-seller in nine languages. But this week Carl Crow's twelfth book—The Great American Customer (Harper; $3)—proved that its author was also an adept in U.S. business history.

Uncritical, without even a dash of Economics I, without a Robber Baron in a carload of The-Men-Who-Made-America, The Great American Customer deals only...

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