Radio is nothing but a big medicine show. The announcer is the doctor: he tells you about the product. Then comes the actor, who entertains you and gets you all het up to buy.
Tom Howard, who reached this profound conclusion last week, should know. For 40 years he has been offering the very same brand of knockabout comedy that is now devoted to the flow of Piel's beer on Manhattan's station WOR. As ignoramus-in-chief of radio's least erudite quiz show, It Pays To Be Ignorant (Mon., 7:30-8 p.m., E.W.T.), he is one of the most faithful toilers in the old vaudeville...
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